Can consumer choices reshape the fashion industry?
Why ethical fashion is more than just a trend in 2025

With the fashion industry responsible for nearly 93 billion cubic meters of water usage and 10% of global carbon emissions, consumer scrutiny is at an all-time high. A growing awareness around sustainability, fair wages, and ethical sourcing is now influencing how—and what—people buy.

2025 marks a pivotal year where conscious consumerism is steering brands toward greener, fairer fashion practices.

This article explores how informed buyers are driving the shift toward a more ethical and sustainable fashion future.
Read on to uncover what’s fueling this transformation.Credits: Research & Content Department, NIDU – Nitika Jindal, Kumari Janawi

Credits: Head – Kumari Janawi, Research – Nitika Jindal, Design – Vineet Singh Saini